Ideas to manage innovation of experience based services

First, to identify the main sources of ideas: services offered by competitors, hearing the voice of the customer, a systhematic research outside the firm for new opportunities… or developing core capabilities, finding space for new services that do not belong to the core business but are adiacent… All of these offer new insights for inspiring innovation efforts.
Service blueprinting, mystery shopper prooves and considering formal methodologies for innovation strategy can be mentioned as complemental tools.
While considering the addition of new activities or the reconfiguration of old ones, managers can find some enlighting ideas to focus their decisions. The called “Opportunity Growth Matrix” offers a framework for valuation of new ideas.
Risk management can be also a helppful guide for increasing the probabilities of success of the new launches thta firms try to develop. Some examples are using of technology, the use of existing product platforms, and the use of tools as Blueprinting.