Melinda Gates at TED: how Coca Cola can teach us to fight against diseases

The co-chair of the Bill & Melinda Gates Foundation expresses how a plugged-in, global network of marketers and distributors asCoca-Cola could inspire to deliver sanitation.
Mainly, three elements are crucial:
1. Data (traceability), 
2. Local entrepreneurial talent (unlocking people's potential), 
3. Marketing (Communication, aspirational, local approach to happiness: celebreation and unity).
Interesting example: why the toillet alone is not enough to combat people dying from diarrea in Africa.